elevating mainz 05 to the champions league.
I designed a matchday module that puts mainz 05 technically in the top tier. the core innovation: visualizing unique data. by presenting exclusive insights before, during, and after the match, the module turns raw numbers into an immersive narrative. it transforms passive viewing into active understanding, keeping fans connected to the game at every stage—from the warm-up to the final whistle.
the trailer I made for 1. fsv mainz 05 matchday experience modul
thepalia | ux/brand strategy & design
infrastructure for health experts like freeletics — one of europe's biggest online fitness & health platforms, with over 50 million users worldwide — to launch digital health programs and get their offerings covered by statutory health insurance for end users.
ux design: concept and end-to-end implementation of the digital platform.
strategy & brand: developing brand identity and marketing for strategic repositioning.
user psychology: deriving product features based on motivational analysis (master's thesis).
