VISUAL DESIGN
VISUAL DESIGN
Loner is an atmospheric single by artist Simon Mate, exploring themes of isolation and unique perspective. The entire Art Direction centers on the visual metaphor of the Eye—a symbol for the “Loner” who sees the world differently.
This core concept is anchored by the video’s powerful opening quote: “I have not seen as other saw.”
Project Scope: Conceptualization, Cover Artwork, Merchandise Design, and Music Video Production.
The Hyundai NEXO project represents a conceptual break from the automotive industry’s long-running film of combustion engines. My strategy intentionally used the film-grain aesthetic to interrupt and signify the end of this old narrative. This positions the NEXO’s clean design, supported by the symbolism of water, as the iconic start of a new mobility era.
Love & Light
Visuelle Begleitung der EP Love & Light von twentyone & 3kut.
Für den Song Kirschblüten übersetzen ein ruhiger POV-Blick, fliegende Kirschblüten und reduzierte Bewegungen die Musik in ein Gefühl von Hoffnung und Dankbarkeit.
Tools: Blender, After Effects, Premiere Pro, Illustrator, Photoshop