— PROJECT NAME
1. fsv mainz 05
matchday experience modul
— ROLE
ux & ui design
concept
graphic design
— DATE
23/01/2024
digital champions league: elevating the matchday experience.
I designed a matchday module that puts mainz 05 technically in the top tier.
the core innovation: visualizing unique data. by presenting exclusive insights before, during, and after the match, the module turns raw numbers into an immersive narrative. it transforms passive viewing into active understanding, keeping fans connected to the game at every stage—from the warm-up to the final whistle.
the trailer I made for 1. fsv mainz 05 matchday experience modul
THEPALIA | UX/BRAND STRATEGY & DESIGN
ecosystem for insurance-covered digital health courses by experts.
- ux design: concept and end-to-end implementation of the digital platform.
- strategy & brand: developing brand identity and marketing for strategic repositioning.
- user psychology: deriving product features based on motivational analysis (master’s thesis).
